1. AdWords – link auction network from Google, also used for advertisement. Most of Google’s AdWords are keyword sold on a cost per click basis and targeted.
2. AdWords keywords – keywords which a site uses to sell ads in AdWords.
3.AdWords Side – the advertising block of Google AdWords, located to the right of Organic Results in Google SERP.
4.AdWords TOP – the advertising block of Google AdWords, located over the Organic Results in Google SERP.
5.AdWords Traffic price – price for visitors coming from site results in Google AdWords (approx).
6.Average vol. – average volume of searches for this keyword per month.
7.Common keywords – the amount of keywords on which both web-sites receive traffic from Google’s results.
8.Competition – advertisers’ activity in Google AdWords for this keyword.
9.Competition by traffic (%) – perсentage of traffic, which the site receives through common keywords and which the analysed site receives from the general amount of common keywords from Google’s results.
10.Competition by traffic*CPC (%) – percentage of the general cost of competitors’ common keywords in accordance with the site under analysis.
11.Competitors in AdWords – sites that compete with the site checked in Google AdWords.
12.Competitors in organic search – sites that compete with the site checked in Google organic search.
13.Costs (%) – percentage of the whole cost of keyword traffic, received by the site.
14.CPC – average cost per click for this keyword.
15.CTR (Click-through rotation) – the percentage of people who click on an advertisement, which is a way to measure how relevant a traffic source or keyword is.
16.Current vol. – volume of searches for this keyword from the previous month.
17.Domain – a site name.
18.Keyword – a phrase or word, used in searches to find a specific target.
19.Keyword Research – the process of discovering relevant keywords and keyword phrases to focus on your SEO and CPC marketing campaigns.
20.Landing Page – the page on which a visitor is redirected after he/she has clicked on an advertisement.
21.Number of results – number of results for a keyword known by Google.
22.Organic keywords – the words which get your site into the top 20 Google search results.
23.Organic search engine -a search service (it is manually operated in most cases) which uses a combination of computer algorithms and human researchers to work out a search query. A search query submitted in an organic search engine is also worked out by a human operator who researches the query then formats the response to the user.
24.Organic Search Results – results which you get by using the main search engines which consist of unpaid listings and paid ads. The unpaid listings are called the organic search results and they are organized by relevancy, which is based on a page’s content, historical domain, linkage data, usage data and trust related data.
25.PageRank – a logarithmic scale based on link impartiality which values the importance of web documents.
26.Pos – site position in the Google organic or AdWords keyword results.
27.Positions Quality – this displays who drives the traffic better. If the index is less than 100%, it means that the competitor attracts more traffic than the site under analysis. If the index is more than 100%, it means that the site under analysis attracts more traffic than its competitor.
28.Potential ads/traffic buyers (Organic to AdWords competition) – sites that buy AdWords through domain organic keywords.
29.Potential ads/traffic sellers (AdWords to Organic competition) – sites ranked in the top 20 in the Google organic search through keywords common with domain advertising in AdWords.
30.Query – the actual “search string” which is supposed to be entered into a search engine.
31.Referrer – the source from which a website visitor comes from.
32.Related Keywords – keywords, applying to the same area.
33.Relevancy –Shows the extent to which the site corresponds to the searcher’s query according to the search engine’s algorithm.
34.SE Traffic – number of visitors coming from site results in Google organic.
35.SE Traffic price – theoretical price for visitors coming from site results in Google organic.
36.SEMRush Rank – is a rating of sites based on the estimation of the following indexes: – the amount of users that come from Google search engine – the cost of the user’s transfer coming from ads shown in AdWords by the same keywords received by the site from Google’s result. SEMRush Rank shows how well the site is optimized and how efficiently it buys ads from AdWords. SEMRush Rank shows the activity of the site’s progression with the help of Search Engine Marketing tools.
37.SERP (A Search Engine Results Page) – the listing of web pages given by a search engine in response to a keyword inquiry. The results normally include a list of web pages with titles, a link to the page and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.
38.Traffic (%) – perсentage of traffic referring to the keyword from Google organic or AdWords results for the keyword.
39.URL – URL of landing page.
40.Vol. trend – shows the volume of searches for this keyword over the last 12 months.
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