Google Adwords Dynamic Keyword Insertion Tips

Dynamic keyword insertion, also known as DKI, allows advertisers to specify if they would like the search query to be shown in their ad text for keywords that match their ads. For example, if I want an ad to be displayed for a search on “search engine optimization” but a person types in SEO, the ad title will pick up the query and display “SEO” instead of search engine optimization. This helps increase an ad’s click through rate.

Dave shared some advanced techniques on how the capitalization works with DKI:

  • If you want the dynamic text to be all lower case, use {keyword:Default_text}.
  • If you want the dynamic text to start with the first letter of the first word capitalized, use {Keyword:Default_text}.
  • If you want the dynamic text to have the first letter in caps for each word, use {KeyWord:Default_text}.
  • If you want the dynamic text to have the first word to all be in caps, use {KEYword:Default_text}.
  • If you want the dynamic text to have the first word to all be in caps and the other words to start with the first letter in caps, use {KEYWord:Default_text}.
  • If you want the dynamic text to all be in caps, use {KEYWORD:Default_text}

Examples of DKI:

{keyword:Default_text} is the standard format when using dynamic keyword insertion
Example keyword set : search engine optimisation

keyword = search engine optimisation
Keyword = Search engine optimisation
KeyWord = Search Engine Optimisation
KEYword = SEARCH engine optimisation
KEYWord = SEARCH Engine Optimisation




9 Sitemap File Types Supported by Google Webmaster Tools

  1. XML Sitemap files for web pages – Use these files to submit all of your web pages (this is the preferred format for web pages). While not all search engines may support the Sitemap types listed below, the XML Sitemap for web pages is supported by all search engines of
  2. RSS 2.0 and Atom 1.0 feeds for web pages – Many blogs create these automatically.
  3. Text files with web page URLs – If you can’t automatically create one of the above formats, you can create a text file with your URLs in it.
  4. XML Sitemap files for Video Search – Videos on your website can be indexed and made available for Google Video Search.
  5. Media-RSS feeds for Video Search – mRSS feeds are used by various other systems, we can use these for Google Video Search as well.
  6. XML Sitemap files for Google Code Search – If you make programming samples or code available to your users, you can submit these for Google Code Search.
  7. XML Sitemap files for mobile web pages – Using this kind of format allows us to recognize content that has been optimized for mobile devices (please note that there was recently a small change in the format).
  8. XML Sitemap files for geo-data – If you have geographic data on your website in the form of KML or GeoRSS files, please let us know about these files.
  9. XML Sitemap files for News – News websites can submit their news content in this special Sitemap format (please note that you must first register with Google News before these files are processed).

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See this post from the Webmaster Central Blog for easy sitemap submission tips:

Google Tricks

Enter just the word http for your search to find the top 1000 PageRanked sites.

Enter only www in your search to see how Google ranks the top 1,000 sites.

Manually type the following prefixes and note their utility:

# link:url Shows other pages with links to that url.

# related:url same as “what’s related” on serps.

# site:domain restricts search results to the given domain.

# allinurl:shows only pages with all terms in the url.

# inurl:like allinurl, but only for the next query word.

# allintitle:shows only results with terms in title.

# intitle:similar to allintitle, but only for the next word. “intitle:seoforgoogle google” finds only pages with seoforgoogle in the title, and google anywhere on the page.

# cache:url will show the Google version of the passed url.

# info:url will show a page containing links to related searches, backlinks, and pages containing the url. This is the same as typing the url into the search box.

# spell:will spell check your query and search for it.

# stocks:will lookup the search query in a stock index.

# filetype:will restrict searches to that filetype. “-filetype:pdf” to remove Adobe PDF files.

# daterange:is supported in Julian date format only. 2452384 is an example of a Julian date.

# maps:If you enter a street address, a link to Yahoo Maps and to MapBlast will be presented.

# phone:enter anything that looks like a phone number to have a name and address displayed. Same is true for something that looks like an address (include a name and zip code)

# site: “+www.xyzcompany.+net” – (tells you how many pages of your site are indexed by google)

# allintext:searches only within text of pages, but not in the links or page title

# allinlinks:searches only within links, not text or title

SEO Glossary

1. AdWords – link auction network from Google, also used for advertisement. Most of Google’s AdWords are keyword sold on a cost per click basis and targeted.

2. AdWords keywords – keywords which a site uses to sell ads in AdWords.

3.AdWords Side – the advertising block of Google AdWords, located to the right of Organic Results in Google SERP.

4.AdWords TOP – the advertising block of Google AdWords, located over the Organic Results in Google SERP.

5.AdWords Traffic price – price for visitors coming from site results in Google AdWords (approx).

6.Average vol. – average volume of searches for this keyword per month.

7.Common keywords – the amount of keywords on which both web-sites receive traffic from Google’s results.

8.Competition – advertisers’ activity in Google AdWords for this keyword.

9.Competition by traffic (%) – perсentage of traffic, which the site receives through common keywords and which the analysed site receives from the general amount of common keywords from Google’s results.

10.Competition by traffic*CPC (%) – percentage of the general cost of competitors’ common keywords in accordance with the site under analysis.

11.Competitors in AdWords – sites that compete with the site checked in Google AdWords.
12.Competitors in organic search – sites that compete with the site checked in Google organic search.

13.Costs (%) – percentage of the whole cost of keyword traffic, received by the site.
14.CPC – average cost per click for this keyword.

15.CTR (Click-through rotation) – the percentage of people who click on an advertisement, which is a way to measure how relevant a traffic source or keyword is.

16.Current vol. – volume of searches for this keyword from the previous month.

17.Domain – a site name.

18.Keyword – a phrase or word, used in searches to find a specific target.

19.Keyword Research – the process of discovering relevant keywords and keyword phrases to focus on your SEO and CPC marketing campaigns.

20.Landing Page – the page on which a visitor is redirected after he/she has clicked on an advertisement.

21.Number of results – number of results for a keyword known by Google.

22.Organic keywords – the words which get your site into the top 20 Google search results.

23.Organic search engine -a search service (it is manually operated in most cases) which uses a combination of computer algorithms and human researchers to work out a search query. A search query submitted in an organic search engine is also worked out by a human operator who researches the query then formats the response to the user.

24.Organic Search Results – results which you get by using the main search engines which consist of unpaid listings and paid ads. The unpaid listings are called the organic search results and they are organized by relevancy, which is based on a page’s content, historical domain, linkage data, usage data and trust related data.

25.PageRank – a logarithmic scale based on link impartiality which values the importance of web documents.

26.Pos – site position in the Google organic or AdWords keyword results.

27.Positions Quality – this displays who drives the traffic better. If the index is less than 100%, it means that the competitor attracts more traffic than the site under analysis. If the index is more than 100%, it means that the site under analysis attracts more traffic than its competitor.

28.Potential ads/traffic buyers (Organic to AdWords competition) – sites that buy AdWords through domain organic keywords.

29.Potential ads/traffic sellers (AdWords to Organic competition) – sites ranked in the top 20 in the Google organic search through keywords common with domain advertising in AdWords.

30.Query – the actual “search string” which is supposed to be entered into a search engine.

31.Referrer – the source from which a website visitor comes from.

32.Related Keywords – keywords, applying to the same area.

33.Relevancy –Shows the extent to which the site corresponds to the searcher’s query according to the search engine’s algorithm.

34.SE Traffic – number of visitors coming from site results in Google organic.

35.SE Traffic price – theoretical price for visitors coming from site results in Google organic.

36.SEMRush Rank – is a rating of sites based on the estimation of the following indexes: – the amount of users that come from Google search engine – the cost of the user’s transfer coming from ads shown in AdWords by the same keywords received by the site from Google’s result. SEMRush Rank shows how well the site is optimized and how efficiently it buys ads from AdWords. SEMRush Rank shows the activity of the site’s progression with the help of Search Engine Marketing tools.

37.SERP (A Search Engine Results Page) – the listing of web pages given by a search engine in response to a keyword inquiry. The results normally include a list of web pages with titles, a link to the page and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query.

38.Traffic (%) – perсentage of traffic referring to the keyword from Google organic or AdWords results for the keyword.

39.URL – URL of landing page.

40.Vol. trend – shows the volume of searches for this keyword over the last 12 months.

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